On episode 670 of The School of Podcasting, Dave Jackson interviews Podcoin creators Geoff and David Cook who are paying listeners to listen to podcasts. So far 15 million users are consuming 1.5 million listening minutes per day
Your listening has never mattered more! This was by far our biggest monthly donation yet! Here is what your listening helped to accomplish last month:
97 hours of childhood cancer research
180 days of HIV treatment!
14 million grains of rice!
23 tons of C02 removed from the atmosphere
73 acres of rain forest
625 pounds of pet food
75 pounds of teddy bears
175 books for children
14,000 gallons of drinking water
388 square feet of blankets for the homeless
It’s a dream as old as time: Get paid for doing exactly what you normally do with no extra effort whatsoever.
Geoff Cook, founder of Podcoin, aims to make that a reality with what he calls a “loyalty points program” for podcast listeners. The platform, which launched in January 2019, pays each user one “podcoin” for every 10 minutes spent listening -- or between $0.015 and $0.04, depending on your frequency of usage and which podcasts you listen to. Users can cash out via gift cards to outlets like Amazon and Starbucks or use their earnings to make charitable donations.
600 new podcasts launch every day. You need to breakthrough, and you need to do it for free. Here’s 3 simple strategies to spike your listening minutes that won’t cost you a dime …
trick #1: Claim your podcast on Podcoin and watch your listening stats go through the roof.
What’s Podcoin you ask? Besides being the most reliable ticket to spiking your listeners and listening minutes, it’s also the most popular loyalty points program for podcasts.
Podcoin is the only podcast player that rewards listeners with a virtual currency called Podcoin. What’s more, Podcoin delivers giant engagement to podcasters that claim their podcasts on the service, all for free.
If you were an author looking to build buzz, you’d do book giveaways on Amazon’s Goodreads. But you’re a podcaster with that same problem: “How to build buzz?” And that’s what Podcoin solves: it puts you in front of tens of thousands of listeners who would never find you otherwise, and it helps you build up your listening community faster than any other free product in the market.
Just download the free app on iPhone or Android and create an account. Then, submit this form to claim your podcast for free. Within a day or two, you’ll be up and running as a bonus podcast, and you’ll be able to track your listening minutes, listeners, subscribers, and more, all for free.
Here’s a few example screens of how it works. Your podcast will be marked as a bonus podcast. You’ll have access to deep analytics on listening time, listeners, and subscribers, and you’ll even be able to see the profile photos of who is listening. Coming soon, you’ll be able to send push notifications to them and moderate your own community, all for free.
trick #2: Be my guest! Choose guests with big social media followings.
Guests that tell interesting stories are good, but you know what’s better … guests with BIG social media followings. But not just any followings.
You want guests that not only have big follower and fan counts, but that also have big engagement on those posts. Before you even interview the guest, you should get them to agree to post the episode at least twice in every one of their social media channels, whether it be Twitter, Facebook, Instagram, Pinterest, or Snapchat.
The first post should say how great the interview was and how you can’t wait for it to come out. It should post a few days before the episode is live.
The second post should say the episode is available, and how great it is, and that everyone should listen right away.
Of course, the guests you can get are directly related to the size of your own podcast and social media following, but that’s the beauty of it. It’s a strategy that can grow with you, and if you want to grow your podcast downloads, kick start it by claiming your podcast on Podcoin, so you can get bigger and bigger guests…
trick #3: Know your song well before you start singin’
Make yourself the perfect podcast guest. Have your story down. Know your anecdotes cold. Seem interesting and then be interesting. As Bob Dylan would say: “I'll know my song well before I start singin'.”
Listen to the podcasts you’d like to be on, and don’t shoot too high, but any show you do decide to do, it better have an audience that cares about your podcast and might want to listen.
Don’t do cold reach outs if you can avoid it, find someone mutually known, and if you have to reach out cold, then make it the best cold reach out ever. Perfect the message, do your homework. Show you are a listener.
Then, if you are chosen, put in the time to prepare the perfect anecdotes and rehearse the perfect delivery. Like everything in life, at the bottom, the answer is always put in the work. But if you do have a good podcast, and you promote it on Podcoin, and you recruit better and better guests, and you put yourself out there on other podcasts with relevant audiences, lo and behold, you might get lucky, you might just punch above your weight, you might break out, and even if you don’t, you’ll have a lot more listeners than you have today.
Podcoin supports the causes our members care about the most! We just donated for the months of February and March, and the impact has never been greater. Here is what your listening helped accomplish:
173 days of HIV treatment!
16 million grains of rice — that’s a lot of rice!
17 tons of C02 removed from the atmosphere
71 acres of rain forest
600 pounds of pet food
1200 minutes of childhood cancer research
83 pounds of teddy bears
225 books for children
17,000 gallons of drinking water
608 square feet of blankets for the homeless
Keep on listening and THANK YOU!
You can always learn more about our giving here.
Your generosity blows us away. More Podcoin was donated in January than in any previous month. Here’s what your listening accomplished …
78 days of HIV treatment!
4.8 million grains of rice — that’ s a lot of rice!
9,240 pounds of C02 removed from the atmosphere
20 acres of rain forest
220 pounds of pet food
8,000 seconds of childhood cancer research
27 pounds of teddy bears
60 books for children
6500 gallons of drinking water
196 square feet of blankets for the homeless
SPOTLIGHT ON ...
Each month in our giving update we will spotlight one of our awesome charities that your Podcoin helps to support ...
Alex was diagnosed with neuroblastoma, a childhood cancer, when she was just a year old. In 2000, at 4-years-old, Alex announced she wanted to hold a lemonade stand to raise money to help find a cure for other children with cancer. In her lifetime, Alex would go on to raise over $1 million before she passed away in 2004 at the age of 8. Since then, Alex's Lemonade Stand Foundation has raised more than $150 million toward fulfilling Alex’s dream of finding a cure, funding over 800 research projects nationally.
Alex's dad Jay sits on Podcoin's advisory board and serves as Co-Executive Director of Alex’s Lemonade Stand Foundation. He is also a proud father to three sons, Patrick, Eddie and Joey. Jay works alongside his wife Liz and the amazing ALSF staff, board of directors, sponsors and supporters to continue the fight against childhood cancer, one cup at a time.
In just 1 month, this is what your listening accomplished … Thanks to everyone for giving during the DOUBLE DONATION DECEMBER!!! Your listening matters!
69 days of HIV treatment!
6 million grains of rice — that’ s a lot of rice!
10,000 pounds of C02 removed from the atmosphere
27 acres of rain forest
400 pounds of pet food
5,700 seconds of childhood cancer research
15 pounds of teddy bears
50 books for children
3000 gallons of drinking water
145 square feet of blankets for the homeless
In April, 2018, Geoff first suggested the idea for an incented listening platform at a presentation he gave to Princeton University students. In the talk, Cook proposed the “Framework of Good & Evil,” an ideation process that Cook developed. Podcoin is the direct result of that process.
Cook’s Framework of Good & Evil
Combine at least one deadly sin with at least one heavenly virtue. Podcoin’s sin is greed and it’s virtue is charity (and temperance)
Find a parade and jump in front of it.
Add a novel twist by connecting one parade with an unrelated parade. Podcoin combines 3 parades: Podcasts, Gamification, and Social
Exploit known hacks of human algorithm in pursuit of a fundamental good, in this case emerging storytellers and long-form content.