3 Tricks to market your podcast for free

600 new podcasts launch every day. You need to breakthrough, and you need to do it for free. Here’s 3 simple strategies to spike your listening minutes that won’t cost you a dime …

trick #1:  Claim your podcast on Podcoin and watch your listening stats go through the roof.

What’s Podcoin you ask? Besides being the most reliable ticket to spiking your listeners and listening minutes, it’s also the most popular loyalty points program for podcasts.

Podcoin is the only podcast player that rewards listeners with a virtual currency called Podcoin. What’s more, Podcoin delivers giant engagement to podcasters that claim their podcasts on the service, all for free.

If you were an author looking to build buzz, you’d do book giveaways on Amazon’s Goodreads. But you’re a podcaster with that same problem: “How to build buzz?” And that’s what Podcoin solves: it puts you in front of tens of thousands of listeners who would never find you otherwise, and it helps you build up your listening community faster than any other free product in the market.

Just download the free app on iPhone or Android and create an account. Then, submit this form to claim your podcast for free. Within a day or two, you’ll be up and running as a bonus podcast, and you’ll be able to track your listening minutes, listeners, subscribers, and more, all for free.

Here’s a few example screens of how it works. Your podcast will be marked as a bonus podcast. You’ll have access to deep analytics on listening time, listeners, and subscribers, and you’ll even be able to see the profile photos of who is listening. Coming soon, you’ll be able to send push notifications to them and moderate your own community, all for free.

So what are you waiting for? It’s the #1 tip in this article for a reason :) Download the app on iPhone or Android and create an account. Then, submit this form to claim your podcast for free.

trick #2: Be my guest! Choose guests with big social media followings.

Guests that tell interesting stories are good, but you know what’s better … guests with BIG social media followings. But not just any followings.

You want guests that not only have big follower and fan counts, but that also have big engagement on those posts.  Before you even interview the guest, you should get them to agree to post the episode at least twice in every one of their social media channels, whether it be Twitter, Facebook, Instagram, Pinterest, or Snapchat.

The first post should say how great the interview was and how you can’t wait for it to come out. It should post a few days before the episode is live.

The second post should say the episode is available, and how great it is, and that everyone should listen right away.

Of course, the guests you can get are directly related to the size of your own podcast and social media following, but that’s the beauty of it. It’s a strategy that can grow with you, and if you want to grow your podcast downloads, kick start it by claiming your podcast on Podcoin, so you can get bigger and bigger guests…

trick #3: Know your song well before you start singin’

Make yourself the perfect podcast guest. Have your story down. Know your anecdotes cold. Seem interesting and then be interesting. As Bob Dylan would say: “I'll know my song well before I start singin'.”  

Listen to the podcasts you’d like to be on, and don’t shoot too high, but any show you do decide to do, it better have an audience that cares about your podcast and might want to listen.

Don’t do cold reach outs if you can avoid it, find someone mutually known, and if you have to reach out cold, then make it the best cold reach out ever. Perfect the message, do your homework. Show you are a listener.

Then, if you are chosen, put in the time to prepare the perfect anecdotes and rehearse the perfect delivery. Like everything in life, at the bottom, the answer is always put in the work. But if you do have a good podcast, and you promote it on Podcoin, and you recruit better and better guests, and you put yourself out there on other podcasts with relevant audiences, lo and behold, you might get lucky, you might just punch above your weight, you might break out, and even if you don’t, you’ll have a lot more listeners than you have today.

I just want to say thanks. I’m really impressed with the app. I had the most listeners in 1 day ever today! Top stuff. I’m looking forward to a long and successful partnership with Podcoin!
— Adam of the Geeky Retro Nerds Podcast