In April, 2018, Geoff first suggested the idea for an incented listening platform at a presentation he gave to Princeton University students. In the talk, Cook proposed the “Framework of Good & Evil,” an ideation process that Cook developed. Podcoin is the direct result of that process.
Cook’s Framework of Good & Evil
Combine at least one deadly sin with at least one heavenly virtue. Podcoin’s sin is greed and it’s virtue is charity (and temperance)
Find a parade and jump in front of it.
Add a novel twist by connecting one parade with an unrelated parade. Podcoin combines 3 parades: Podcasts, Gamification, and Social
Exploit known hacks of human algorithm in pursuit of a fundamental good, in this case emerging storytellers and long-form content.